I specialise in hardware product development, bringing extensive global experience in managing end-to-end product design, development, and strategic roadmaps for household brands. With over 19 years in range development, I help businesses create innovative, commercially successful products that drive customer satisfaction and long-term growth.

My approach is product-centric balancing business objectives with design direction in UX/UR, structural and graphic packaging, engineering, and digital design, all while delivering to marketing and maintaining brand integrity. I focus on building cohesive, high-impact product ranges that resonate with customers and stand the test of time.

I am passionate about human-led design, creating innovative solutions that form meaningful connections with users while delivering real value. I thrive on collaborating with forward-thinking companies and exploring new product categories, always seeking opportunities to craft beautifully designed, highly functional experiences.

Let’s create something extraordinary.


Collage of brand logos including SCP, Tom Dixon, Anglepoise, Zaha Hadid, M&S, Case, Deadgood, IKEA, Eden Project, Sonos, The School of Life, and Ooni.

Unlock Business Potential with Expert Consultancy Services

Transform Ideas into Market-Ready Products

Leverage over two decades of industry-leading experience to elevate your business. Whether you're a startup navigating initial growth or an established brand seeking to expand, I provide tailored consultancy services designed to meet your unique needs.

My Services

1. Product Development & Range Planning:

Transform concepts into viable, sellable products. From identifying manufacturing partners to supporting end-to-end product development, I help bridge the gap between ideation and market launch.

2. Strategic Business Growth Support:

Drive business growth with expert advice on range expansion, seasonal planning, and new product introductions. My flexible consultancy model ensures you receive support when needed without the cost of full-time hires.

3. Expert Retail Insights:

With a background in buying for both high-end retailers and boutique brands, I deliver insights that optimise product offerings and enhance customer appeal.

4. Start-up Mentorship:

Empower new ventures with guidance on establishing viable operations, creating sustainable business models, and scaling effectively.

Why Choose My Consultancy?

  • Proven Industry Expertise: Leadership roles at Sonos, IKEA, Ooni Pizza Ovens, and more.

  • Flexible Engagement: Support tailored to your business cycles—seasonal, project-based, or ongoing.

  • Comprehensive Network: Encyclopaedic knowledge of manufacturers and suppliers to fast-track your product development.

  • Innovation-Driven: Fresh perspectives to identify growth opportunities and streamline costs.

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