About

I lead multidisciplinary product teams across industrial design, UX/UR, packaging, ME/EE/FW and manufacturing. I help organisations define what to build, why it matters, and how to ship it without losing the design intent.

I’m most effective where the experience spans physical and digital touchpoints, and where reliability, clarity and repeat use determine whether a product becomes a habit.

How I work

  • Start with the customer and the “job to be done”, then set clear priorities

  • Run fast learning loops (prototypes, tests, build reviews) to reduce risk early

  • Make disciplined trade-offs across performance, cost, timeline and supply risk

  • Protect craft and brand integrity across product, app, packaging and retail

  • Align teams with crisp requirements and predictable execution through to launch

Capabilities

  • Product strategy & roadmaps

  • Multidisciplinary leadership

  • Design-to-manufacture (DFM)

  • Packaging & unboxing

  • Experience quality across device/app

  • Supplier alignment & production readiness

  • Product-led diligence for investors

Selected work

  • Sonos — Led design function for Sonos Ace (headphones) from concept to launch

  • Ooni — Owned multi-year 60-SKU roadmap across ovens and accessories

  • IKEA — Delivered production-ready cookware/tabletop products at global scale

Recognition

Multiple Red Dot / iF , Elle decoration and more.


Collage of brand logos including SCP, Tom Dixon, Anglepoise, Zaha Hadid, M&S, Case, Deadgood, IKEA, Eden Project, Sonos, The School of Life, and Ooni.

Unlock Business Potential with Expert Consultancy Services

Transform Ideas into Market-Ready Products

Leverage over two decades of industry-leading experience to elevate your business. Whether you're a startup navigating initial growth or an established brand seeking to expand, I provide tailored consultancy services designed to meet your unique needs.

My Services

1. Product Development & Range Planning:

Transform concepts into viable, sellable products. From identifying manufacturing partners to supporting end-to-end product development, I help bridge the gap between ideation and market launch.

2. Strategic Business Growth Support:

Drive business growth with expert advice on range expansion, seasonal planning, and new product introductions. My flexible consultancy model ensures you receive support when needed without the cost of full-time hires.

3. Expert Retail Insights:

With a background in buying for both high-end retailers and boutique brands, I deliver insights that optimise product offerings and enhance customer appeal.

4. Start-up Mentorship:

Empower new ventures with guidance on establishing viable operations, creating sustainable business models, and scaling effectively.

Why Choose My Consultancy?

  • Proven Industry Expertise: Leadership roles at Sonos, IKEA, Ooni Pizza Ovens, and more.

  • Flexible Engagement: Support tailored to your business cycles—seasonal, project-based, or ongoing.

  • Comprehensive Network: Encyclopaedic knowledge of manufacturers and suppliers to fast-track your product development.

  • Innovation-Driven: Fresh perspectives to identify growth opportunities and streamline costs.

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