I specialise in hardware product development, bringing extensive global experience in managing end-to-end product design, development, and strategic roadmaps for household brands. With over 19 years in range development, I help businesses create innovative, commercially successful products that drive customer satisfaction and long-term growth.

My approach is product-centric—balancing business objectives with design direction in UX/UR, structural and graphic packaging, engineering, and digital design, all while delivering to marketing and maintaining brand integrity. I focus on building cohesive, high-impact product ranges that resonate with customers and stand the test of time.

I am passionate about human-led design, creating innovative solutions that form meaningful connections with users while delivering real value. I thrive on collaborating with forward-thinking companies and exploring new product categories, always seeking opportunities to craft beautifully designed, highly functional experiences.

Let’s create something extraordinary.


SONOS - US
OONI - UK
IKEA OF SWEDEN - Sweden
ZAHA HADID -UK
DEADGOOD - UK
The School of Life - UK
Marks & Spencers - UK
Eden Project - UK
Another Country - UK
Tom Dixon - UK
SCP - UK
Case Furniture - UK


Collage of brand logos including SCP, Tom Dixon, Anglepoise, Zaha Hadid, M&S, Case, Deadgood, IKEA, Eden Project, Sonos, The School of Life, and Ooni.

Unlock Business Potential with Expert Consultancy Services

Transform Ideas into Market-Ready Products

Leverage over two decades of industry-leading experience to elevate your business. Whether you're a startup navigating initial growth or an established brand seeking to expand, I provide tailored consultancy services designed to meet your unique needs.

Our Services

1. Product Development & Range Planning:

Transform concepts into viable, sellable products. From identifying manufacturing partners to supporting end-to-end product development, I help bridge the gap between ideation and market launch.

2. Strategic Business Growth Support:

Drive business growth with expert advice on range expansion, seasonal planning, and new product introductions. My flexible consultancy model ensures you receive support when needed without the cost of full-time hires.

3. Expert Retail Insights:

With a background in buying for both high-end retailers and boutique brands, I deliver insights that optimise product offerings and enhance customer appeal.

4. Start-up Mentorship:

Empower new ventures with guidance on establishing viable operations, creating sustainable business models, and scaling effectively.

Why Choose My Consultancy?

  • Proven Industry Expertise: Leadership roles at Sonos, IKEA, Ooni Pizza Ovens, and more.

  • Flexible Engagement: Support tailored to your business cycles—seasonal, project-based, or ongoing.

  • Comprehensive Network: Encyclopaedic knowledge of manufacturers and suppliers to fast-track your product development.

  • Innovation-Driven: Fresh perspectives to identify growth opportunities and streamline costs.

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